0.0KStart line
Sponsor a friend's race goal.
Back the finish.
Set a race goal in public. The people who love you put money behind it, and choose where every pound goes: to you, to your charity, or both.
Charged after race day · Payments by Stripe · 6% on top, nothing taken off
9976
Maya
GoalSub 3:45
5KWhy this exists · race costs add up
Running is free. Racing isn't.
A first marathon done properly costs about £556 before the train ticket. A long-course triathlon, ten times that. The people around you would rather chip in for the shoes than watch you train in dead ones.
One marathon · itemised
Typical UK costs
- Race entry£75
- Shoes x2 (one pair for race day)£260
- 16-week plan£96
- Gels + carb mix£70
- Physio, once£55
Thank you for training
10KHow pledging works · the backer decides
Every pound has a job.
Slide it: all to the charity, all to the athlete, or anywhere between. Then set the rule on the athlete's share. Paid whatever happens, or only if they hit the time. The second one is what gets people out of bed at 5am.
This is the real pledge form. Try it.
21.1KHow it works · three steps
How it works, in three steps.
30KWhy a public goal works
Everyone hits the wall.
Mile 20 is where a public goal earns its keep. Twenty people waiting on your chip time is a very good reason not to walk.
“So proud of you. Go and get it.”
“Doubling this if you go under 3:45.”
“From all of us on nights x”
“Stay upright this time.”
“Only if you beat 12:30. No pressure.”
“We'll pace you to 10 miles.”
“Whatever Hyrox is, good luck.”
“So proud of you. Go and get it.”
“Doubling this if you go under 3:45.”
“Stay upright this time.”
“Only if you beat 12:30. No pressure.”
“We'll pace you to 10 miles.”
“Whatever Hyrox is, good luck.”
“So proud of you. Go and get it.”
“Doubling this if you go under 3:45.”
“From all of us on nights x”
“Stay upright this time.”
“Only if you beat 12:30. No pressure.”
Messages from the example pages
35KWhat an athlete page looks like
Every page is a bib.
Four examples we wrote to show the format. The first real pages go live with our founding athletes.
9976
Maya Okafor
GoalSub 3:45
Run · First timer · Leeds
£215
of £800 · 4 backers
Back Maya
5876
Callum Reid
GoalSub 12:30
Tri · Comeback · Bradford
£650
of £2,500 · 3 backers
Back Callum
8225
Aisha Rahman
GoalSub 2 hours
Run · PB chase · Newcastle
£200
of £1,000 · 2 backers
Back Aisha
8066
Dan Whitlock
GoalSub 65 min
Hyrox · Qualifier · Bristol
£220
of £1,500 · 2 backers
Back Dan
38KWho it’s for · solo, clubs, companies
Solo
Your race, your page
Raise for a charity, for your own race costs, or both. You decide whether personal funding is on.
Start my page
Club
One pot for the club
Members race their own goals. Backers fund the shared club pot: kit, coaching, the race-day coach. Never an individual.
Bring my club
Company
Colleagues, one charity
Everyone sets a personal goal. Everything raised goes to the company's charities, with a leaderboard to keep it honest.
Start a company team
40KFAQ · fees, timing, what if
The money questions.
What does SHIFT charge?
6%, added on top of the pledge. A backer pledging £100 pays £106 and the full £100 reaches the split they chose. Nothing is taken from athletes or charities.
When is a backer charged?
After race day. When they pledge, their card is saved with Stripe and nothing is taken.
What if I miss my goal time?
Charity money always goes through, and so does anything pledged to you 'whatever happens'. Only the part marked 'only if they hit the goal' is dropped, and those backers are never charged for it.
What if I get injured and can't start?
Same rule. Charity pledges and unconditional pledges still pay out. Conditional ones don't.
Can I raise purely for charity?
Yes. Leave personal funding off and every pound goes to your charity. Company teams always work this way.
Can a backer change their split later?
No. It locks when they confirm, so you always know exactly what's behind you.